Image: The first companies to use EMIUM containers will position themselves as innovative and environment-conscious.
Consumer Preference: Marketing research shows strong consumer acceptance of EMIUM containers; children look forward to playing with them, adults value its environment-friendliness. As with organic foods, consumers will be prepared to spend up to 15% more for products in these containers.
Exclusiveness: If a company has exclusive rights to use EMIUM containers in its field, its MARKET SHARE will grow quickly and its competition won't be able to copy it because the container concept is protected by several international patents.
Share of Mind: Consumers will remember the product every time they see its container used as a module.
Marketing Campaigns: EMIUM is ideal for marketing campaigns that encourage product consumption with contests based on creative use of containers.